Build a Facebook Messenger Bot, as with any product or marketing campaign, will require resources mostly human resources and time, and won't yield the results you'd want to see. That being said, here is the best advice for how to decide if a Facebook Messenger Bot is right for your company. Are you using Facebook as part of your overall marketing strategy? If so, then why not? As one of the first steps to increase your brand's visibility and presence on social media, Facebook Messenger Bot offers an excellent opportunity to put a human face to all those virtual conversations you hear through stream chat.
But are you already doing this? Have you created Facebook chat bots for each of your other social accounts? Have you integrated Facebook chat bots into your website? If not, then it's probably too late to be working on building bot systems that will let you interact with your customers in a natural way. Bots are great and all, but aren't your real customers ready for that yet? If you've made it easy for people to contact you with just a few clicks, then perhaps they are ready for a real interaction process that's more personal than messages or status updates.
In our first case study, we looked at the Facebook Messenger Bot and identified six different use cases for its use. These include helping you connect with your customers, increasing your brand's visibility, reducing the cost of marketing campaigns, improving customer service, connecting you to your target audience, and making the most of Facebook's Graph Search capabilities. The Bot can perform these functions in six different ways, each of which has distinct advantages. Let's look at each of these key areas one at a time to better understand what Bot developers are trying to accomplish.
The first use case identified for the Facebook Messenger Bot is helping you connect with your customers. You might think that Bot owners wouldn't want to help their customers, but often they do. Through the chatbot's ability to identify and automatically join conversations, you can easily measure the effectiveness of your advertising. You can also use the information you gain from the conversations to make changes to your ad campaign.
In addition to joining conversations, Bot owners can also use the Facebook Messenger Bot to automate several of Facebook's other apps. In fact, we identified over five major advantages of using the Facebook Messenger Bot as part of your mobile marketing strategy. Because of the integration with a messaging app, you'll be able to reach people you wouldn't normally reach. Moreover, you'll be able to access your customers without having to leave your home or work.
On the other hand, Bot owners can use the Facebook Messenger Bot to automate several features of Facebook's main mobile apps, such as Newsfeed, Activity Feed, App launches, and much more. The Bot is able to automatically share and publish brand news on Facebook, so you can increase your fan base while gaining exposure to your most important users. Newsfeed functionality will allow you to send out real-time updates to your followers. With this capability, you can easily provide information and promotions to your customers in real-time.
Next, Facebook Messenger Bot uses the chatbot to manage and track multiple social media accounts. By using Chat Bots, businesses can automate the integration of Facebook chat, Twitter chat, and Facebook group chat. This will save you significant time, as well as boost productivity. Lastly, as a social media marketing company, you have access to some amazing third-party apps that allow you to integrate Facebook chat Bots into your other apps. If you haven't taken advantage of these apps, you are missing out on a valuable opportunity to promote your business.
As you can see, there are many ways to use Facebook Messenger Bot to help your company grow. By combining chat bots with third-party apps like Fafu, you will gain an edge over your competitors. In addition, by automating the integration of your customer service agents, you can free up valuable staff to focus on more important tasks. Chat Bots has truly revolutionized communication on Facebook, and it's easy to see why.