Running an online business needs a lot of presence of mind and implementation of some smart moves to succeed. Gone are the days when running a TV commercial or posting an ad on print media like newspapers used to be enough. Today marketing has completely changed with the penetration of the Internet and social media into our lives.

For more productive businesses, it is necessary to carefully craft effective marketing strategies. It's not as easy as 1.2.3. With everything turning online and the extent to which customers are connected to social networking sites, it requires innovative ways to reach your target audience. And, to all this digital marketing is the answer. Digital marketing helps businesses to widen their customer reach and convert their audience into potential customers.

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Though you may feel applying digital marketing concepts can be done by anyone or hiring a digital marketing strategist is enough, but it cannot be sufficient. Hiring a digital marketing firm is essential because of many reasons. Some of them are:

1. They have expertise in implementing smart strategies that can assure you greater traffic. While if a hire a marketing professional, he may not be having that kind of experience as a firm has as they handle a number of projects from different domains and have better knowledge about the market and its trends.

2. A firm has access to a larger database of market data and hence can make more informed decisions. Also, you have to pay project wise to an agency whereas when you hire a single member or team at your office, the expense increases as it includes the salary and infrastructure costs as well.