A website has become a necessity for both small- and medium-sized businesses and enterprises to grow or make their brand presence felt online. But, enterprises have deep pockets which are not the case with small businesses.

If they get the website design wrong, they could lose potential revenue that a well-designed website could have earned for them.

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So, while choosing a web design for small businesses, one has to strike a perfect balance between cost and functionality. Before selecting any web design, you need to analyze your target market first. Conduct research to learn about your target audience and choose a website design for your small business revolving around those findings.

For example, if your target audience is older people, you can choose a bigger font. Similarly, if your target audience is millennial, consider a mobile-friendly design.

You need to know where you want users to go after visiting your website. All these answers can be learned only through target audience research.

Loading your website with animations is not going to get you more conversions. In fact, it may result in poor experience if a user is having a slow internet connection. You need to make the website visually appealing but not flashy.

The web design for your small business should play an important role in making the visitors stay on your website and look for information they are searching for. The majority of the young Internet users surf the internet from their smartphones and flashy websites don't look good on small screens.