Business Cards – Presenting Your Image to the World

Business cards are an important tool in your marketing plan. Here are some tips on how to use them to your advantage in the marketplace.

Decide on a design that makes a card stand out.

A business card makes the first impression and reflects your business to the world. It is a marketing tool and a way to network with business partners and potential customers.

Make sure the font type and size used are easy to read. Ask yourself: "What impression do I want to make?"

Examples: bold colors, images, prominent logo, use of a card differently.

A business card is an investment in your business.

You will impress potential customers with the use of higher quality cardstock with a glossy finish or elegant print. These extra details may cost more, but the message you send to your clients will be worth it: look professional to be successful. You must buy Custom Metal Cards via business card doesn't have to be expensive.

There are many sites online where you can find cards at very competitive prices.

Some sites offer free cards. However, you still pay for shipping and handling. It's worth paying a few extra dollars to remove the free advertising logo from the card. Compare the price per card. You'll find that paid cards are usually a better deal in bulk and give you more options.

Another option is to print your own. This will give you flexibility in quantity and allow you to make custom business cards for specific occasions and add special offers. Keep some cardstock on hand so you never run out.

Some more tips on business cards.

Keep them with you at all times and distribute them. They won't do you any good if you keep them in your office and don't have any to hand out at a networking event. If you need to save money and have two businesses, put one business on each side, rather than combining information from both on the same side.


Business cards are very effective when designed and used correctly.