YouTube has become the second-largest search engine after Google. This fact makes video content an essential part of any modern business marketing strategy. All top 100 global brands (with one exception) have their own YouTube channels!
Experts estimate that YouTube ads promotion will soon make up ninety percent of online content. The ubiquitous video content is the result of better internet speeds and the development of mobile devices, such as smartphones and tablets, with more connected subscribers.
Social media videos are a category currently experiencing unprecedented growth, largely due to the popularity of social video apps. Videos that engage viewers on an emotional level have the greatest potential to go viral: videos are currently the most common content shared on Facebook.
A constantly connected customer will inevitably produce more video content than any type you watch: entertainment videos, informational videos, advertisements, marketing, product demonstrations, or company videos.
Apart from some privacy concerns, this is a great opportunity for video artists to take advantage of this, but also a challenge: your video will appear on different devices so it must be compatible with more devices than ever before.
Video artists will have to adapt to this new wave of technology, but how exactly this will happen remains to be seen. One thing is for sure: if this device justifies its noise, things will change forever – and video production may not be the only sector affected!